To the Apple Product and Policy Team,
I would like to suggest a change to the eligibility rules for free services bundled with new device purchases.
Restricting the 3-month Apple Music and Apple TV+ trials to "new subscribers only" feels unfair to loyal customers who are upgrading their hardware. When we purchase a new iPhone or iPad, the cost of these promotions is part of the premium we pay. Disallowing existing Apple IDs from claiming these benefits reduces the overall value of upgrading.
Please consider tying these promotional offers to the new device hardware instead of the user's subscription history, so that loyal customers can enjoy the same benefits when they buy new products.
Thank you for your consideration.