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Apple Complaint contact Email ?

Hi everyone,

I’m hoping someone can point me in the right direction to make a formal complaint to Apple.

My new iPhone 18, which cost around $2,500, completely died after just 17 days. I spent over four hours at the Brisbane Apple Store trying to get it working, but it couldn’t be revived and had to be replaced. As the original phone was completely dead, I couldn’t transfer my data, and I’ve lost photos and memories from a recent holiday. Setting up the replacement and reinstalling everything also took many additional hours.

I’ve also been disappointed with how I was treated by the service manager during my store visit. While some staff were genuinely helpful and understanding, the overall experience has left me very frustrated.

I’ve been an Apple customer since the iPhone 3, so this has been particularly disappointing. Can anyone advise where I can submit a formal complaint for proper review, rather than just provide general feedback? I’d like Apple to investigate why the phone failed so quickly and advise whether anything can be done about the lost data.

Thanks for any guidance.

2 replies

Apple Complaint contact Email ?


Does not exist.


Start with the Apple Store Manager. If no help, ask how to escalate your complain.


Did you not have a backup to restore your data to the new phone?


The process is simple with that recommended backup and just takes a couple of minutes with nothing that you have to manually reinstall and all settings would be reverted back to what you were using on the previous device. Your photos would have been restored automatically to your new phone.