Your iPhone is automatically dimming in the sun to protect its internal hardware from permanent thermal damage, which is a built-in safety feature rather than a software glitch.
Even if the phone does not feel hot to the touch or show an explicit temperature warning, direct sunlight delivers intense radiant heat. Modern OLED screens (used in all recent iPhones, unlike the older LCD screen on your iPhone 6) generate immense heat when pushing the high brightness required to fight outdoor glare. When you combine the ambient heat of the sun with the heat generated by the screen itself, the phone's internal sensors trigger an immediate thermal throttling defense mechanism to cool the device down, resulting in a dimmed screen.
Since you have already tried turning off Auto-Brightness, True Tone, and Zoom filters, the hardware safety lock is overriding your manual settings. You can manage and reduce this behavior with the following tips:
- Remove Heavy Protective Cases: Thick, rugged, or rubberized cases act like insulators. They trap the heat generated by the battery and display, forcing the phone to dim much faster. Removing the case when outdoors allows the aluminum or titanium frame to radiate heat away.
- Avoid Combining Heavy Tasks with Direct Sun: Running a navigation app like Maps while the phone is actively charging (especially on a car dashboard or wireless charger) generates the maximum possible heat. This combination almost instantly forces the screen to drop its brightness.
- Turn on Dark Mode Outdoors: Go to Settings > Display & Brightness and select Dark. Pushing white pixels on an OLED screen requires maximum power and generates massive heat. Dark mode uses significantly less energy and keeps the screen cooler in the sun.
- Toggle Reduce White Point: Go to Settings > Accessibility > Display & Text Size. Make sure Reduce White Point is toggled off, as having this enabled accidentally caps the maximum possible brightness your screen can achieve.
If you want to try and minimize this, let me know:
- What specific iPhone model are you currently using?
- Does this dimming happen mostly while driving/charging or when you are walking around outside?
I can give you a few specific tips to keep that exact model running cooler.