I’ve been an Apple customer for many years and have spent a significant amount of money on Apple products, but I’m becoming increasingly frustrated with the way Apple has handled Apple Intelligence and the new Siri AI experience.
For me, the biggest issue is no longer simply the delays. It’s the lack of clear and honest communication.
Apple Intelligence and the improved Siri experience have been promoted heavily for a long time, creating the impression that these features would be available as part of the wider software experience. After updating my devices to iOS 27, I was extremely disappointed to find that I now have to wait even longer through an additional waiting list for Siri AI.
After already waiting through previous delays, this feels like yet another setback.
I understand that new technology can take time to develop and that AI features may need to be released gradually. What I don’t understand is why Apple cannot be much more transparent about this from the beginning.
If a feature is still being developed, only available to limited users, or requires a waiting list, that should be made very clear before customers update devices or make purchasing decisions based on those features.
I’ve always associated Apple with quality, reliability and a premium customer experience, but the way Apple Intelligence and Siri have been handled has seriously damaged my trust in the company.
I’m now at the point where I’m considering gradually moving away from the Apple ecosystem as my devices need replacing.
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I really think Apple needs to be far more open and transparent with its loyal customers.
[Edited by Moderator]